Internet radio shows are just like conventional radio shows, transmitting either music or talk audio, only through the net rather than traditional airwaves. Among the biggest differences between net radio shows and podcasts is that this ability to transmit live audio. Broadcasting internet radio sound is known as”webcasting” to distinguish it from conventional radio even farther with etymology.
This technology is further divided from podcasting and is closer to conventional radio in the sense that the listener doesn’t have any control over when or how they listen to the sound as it’s continuously streaming, exactly like traditional radio. Listeners engage with internet radio shows by pasting or typing the appropriate web address to summon the media player and you are linked to their live show the minute you connect.
In a perfect world, your favourite online radio shows will benefit from the technology, too, and supply loyal listeners with all an archived recording so that they, too, can download it and listen later or listen to it if they wish to. Most webcasting platforms don’t provide this technology freely, and so you will find that lots of radio shows are one and done. No recording will be stored to the web or your computer. Webcasters must record their own shows to supply this feature.
The final concept is a major bonus on the side of podcast listeners, however, podcast shows are somewhat less predictable, which makes content accessible whenever they like which is frequently less often than their listeners might like. Internet radio shows have a set program they commit to and usually webcast for the identical quantity of time also.
From a show creator’s standpoint, there are advantages to both sides. Based on the degree of time they’re prepared to commit, the previous two concepts are going to be a large deciding factor. If their motives are tied to companies beyond their desire to discuss content, they might want to take into account the size of the internet that is throw with each. Web-casting via internet radio show will permit you to capture a whole lot of listeners at once. If that is important to you, or if you’re selling or intend to market advertising segments inside the series, online radio is the way to go. Podcasts just reach one person at a time since they need a download, and this isn’t great for selling advertising sections.
Knowing a Listener’s Motivation
As a webcaster, you will have to understand your audience’s motivation behind listening to your show. With an online radio station, you generally have to please the entire audience. Podcasting can be a bit more specific, or market, because the listener frequently hunts you or a specific topic out.